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IEU: The Institute for Ethical Use

Independent AI ethics certification

Certify that your company is using AI ethically.

Show your customers you have been certified as using AI ethically.

The Institute for Ethical Use certifies people and organizations, confirming that they use AI ethically, across a three-tier program, from a free diagnostic to independent, human-led assurance. Start by understanding exactly where your organization stands.

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Free · No account needed to begin · A few minutes

Public registry

Verify any IEU certification

Anyone can confirm whether a company or individual holds a valid IEU certification, with no account required. The registry lists only currently-valid certificates; expired or revoked ones never appear.

Go to the registry

Independent

Certification carries weight only when it is impartial. We assess against a consistent standard, not a sales target.

Verifiable

Every valid certificate is searchable in a public registry, so a claim can be checked in seconds by anyone.

Practical

From diagnostic to audit, each tier turns ethical principles into concrete practice your teams can act on.

IEU is aligned with the OECD AI Principles for trustworthy artificial intelligence.

The program

Three tiers, one path to earned trust.

Begin free, build capability, and pursue independent organizational assurance when you are ready. Each level stands on its own.

1

Level 1

Self-Assessment

Free

A structured, 20-question diagnostic of your organization's ethical AI practices across four areas, completed by an authorized person. You get a maturity tier, a section-by-section breakdown, and clear next steps in minutes. No account needed, just a verified work email.

  • Four sections, four maturity tiers
  • Verify your work email with a one-time code to begin, with no account or password
  • A diagnostic tool for you, not a credential.
Start the free assessment
2

AI Level 2 Certification

Certified Training in Ethical Use of AI

C$1,750

Guided training that turns the assessment's findings into practice. Complete the modules and the comprehensive exam to earn an AI Level 2 Certification that certifies you have the necessary knowledge to use AI ethically and responsibly.

  • Interactive modules with a comprehensive final exam
  • Certificate valid for one year, then renewable yearly at C$1,750, the same as the initial certification.
  • While your certificate is valid, any employer or client can verify it in the public registry; when it lapses, the entry is removed, so a listing always shows current standing.
The AI Level 2 Certification mark: a shield holding a checkmark, beside the words “Institute for Ethical Use, AI Level 2 Certified”.

Display the AI Level 2 Certification mark: certified individuals download theirs from their IEU account while the certificate is valid.

About the certification mark
See how training works
3

AI Level 3 Certification

Certification that your company uses AI ethically

C$5,000 to C$7,500, quoted by company size

C$5,000 for companies under 10 people, C$7,500 at 10 people or more. Invoiced, not an online purchase.

A human-led audit of your organization's applied AI governance, certified by our team. The AI Level 3 Certification certifies that you are a company that uses AI ethically.

  • Independent review by IEU practitioners
  • Certification is issued only once the company has at least one currently-valid AI Level 2 Certified individual.
  • Assesses your policies, procedures and implementation against a published standard of seven requirements.
  • Results in a company-level certificate on completion
  • While the certification is valid, any client or partner can verify it in the public registry; when it lapses, the entry is removed, so a listing always shows current standing.
The AI Level 3 Certification mark: a shield holding a checkmark, beside the words “Institute for Ethical Use, AI Level 3 Certified”.

Certified companies may display the AI Level 3 Certification mark on their documents.

About the certification mark
Contact us about AI Level 3 Certification
See how it works

Verification

A certification anyone can check.

Trust depends on verifiability. The public registry lets anyone confirm a certification in seconds, with no account required. It lists only currently-valid certificates; expired or revoked ones do not appear.

Go to verification